By Aicha Sadik
Morocco World News
Rabat, February 5, 2013
Twitter is currently filled with comments of outrage about the entrance rules for Morocco Mall, Morocco?s newest, and best indoor shopping mall in Casablanca. While I completely understand the outrage a decent young man could feel if he were turned away at the door, the apparent rules requiring young men to be accompanied by women in order to enter really do make good sense. ?Let me explain why.
As a group, young unmarried men are considered the most dangerous group in society. Every society regulates or watches this category of person. So even if you are very decent, hardworking, serious, and respectful young man, merely being a member of this category of person is enough to make others fear you, especially when you are in a group. As a perfect example in Morocco, look at the police checkpoints at the entrance to every city and town. Young single men are looked at with suspicion, whereas the same man with his wife, or even better, his wife and baby with him in the car, will scarcely cause a raised eyebrow.
Let us consider for a moment what has happened at a number of shopping malls in the United States, which are no longer safe for shopping. ?In some cases, gangs of young men have taken over the malls. Let?s face it. Many activities other than shopping take place in malls: ?exercise for the elderly, a place to hopefully meet the opposite sex, a nice atmosphere to hang out, and other similar activities. But when these activities are taken over by groups of young men, even if they are behaving themselves, others feel afraid and stay away, or keep their womenfolk away from such places. Therefore, what the Mall is asking is not that you don?t come, but just that you don?t come accompanied in exclusive groups of your male friends. If you don?t have any friends who are girls to go with (friends from school, for example), take your sisters, or go with one friend and take your parents (who you can always arrange to meet later, once you are inside).
Let us also consider shopping habits from the stores? points-of-view. Married women buy the most merchandise from most stores. Married men with good jobs tend to buy big-ticket items. Some incensed young men who were turned away at the door? have indicated that they felt humiliated and will never go back there. ?Do they think the Mall cares about this? ?Not likely. It is unlikely that most of them (from the Mall?s point-of-view) have much money to spend anyway. They are viewed as being likely to be there to look for girls, or just hang around in groups, which will intimidate women and family shoppers, and cause them to stay away, losing money for the Mall. Young women may not have much money either, but at least they don?t scare off the types of shoppers the Mall is trying to attract.
Morocco Mall is attempting to maintain its reputation as a good family place, safe even for unaccompanied girls to walk around. ?If groups of young men are roaming around free, it is no longer safe. I would imagine the Mall views Saturday evening as a particularly dangerous time, as if they let in groups of young men, it could become quite crowded with them, and the Mall would quickly acquire a bad reputation, hurting business. Therefore, if young men want to be admitted, they need to use common sense and not go there in a group of men, or unaccompanied by women.
The views expressed in this article are the author?s own and do not necessarily reflect Morocco World News? editorial policy
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Source: http://www.moroccoworldnews.com/2013/02/77066/morocco-malls-entrance-rules-have-womens-full-support/
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